Sunday 1 June 2008

Sex And The City - Can Niche Audience Make Sex And The City A Hit


Analysts are sharply divided over whether New Line's Sex and the City will
benefit from or be hurt by its avid female fan base, the Los Angeles Times observed
today (Thursday). "It's easier to find $2-a-gallon gas than a straight man eager
to see the movie," the Times commented. On the other hand, some thirtysomething
women "are organizing ladies' night viewing parties" around the film. While some
analysts are forecasting an opening weekend of around $40 million, others are predicting a
figure of half that amount. A lot depends on whether younger women (the film is rated
R, so the very young are excluded from screenings) join their elders at the multiplex,
the Times suggested, noting that interest among that group is growing.






15/05/2008




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